Kharon Project
Static dashboards showcasing the key insights and trends in U.S. Customs and Border Protection (CBP) enforcement statistics related to the Uyghur Forced Labor Prevention Act (UFLPA)
Responsibilities
Information Designer
Collaborations
Jake Galant (Research Analyst), Mark Nahla (EVP), Joshua Shrager (SVP)
Tools
Figma, Flourish
Project goals
As a research data provider and publisher specializing in Forced Labor, we aimed to create our own version of the UFLPA dashboard using the enforcement statistics publicly available from CBP. Our main objective is to highlight key insights and trends, both overall and by segment, that are relevant to our customers across various industries.
This graphic is updated every 3 to 4 months upon CBP's new release of the statistics.
Data extraction process
From the interactive dashboard on CBP's official website, we analyzed the most noteworthy industry-specific insights. We highlighted the top three industries with the highest detainment values to raise awareness among our customers. Additionally, insights into shipment values by country are included to provide a deeper level of understanding.
Challenge & Solution
To ensure we are all on the same page about the information hierarchy of the static dashboard, I laid out a quick wireframe of how the data would be grouped and organize on the canvas.
The Challenge: Our primary concern was the abundance of data, which needed to be presented in a static format suitable for various marketing channels. This required logically organizing the information from overall data to segmented data, enabling quick scanning and comprehension
The Solution: By dividing the canvas into horizontal sections that present information from overall data to industry-specific details and then to country-specific insights, I created a clean and viewer-friendly static visualization. Additionally, color cues and a typographic hierarchy were employed to enhance clarity and readability.
Success measures
The visualization achieved the highest number of clicks in our newsletter emails with a 16% click rate. This significantly boosted our marketing outreach as well as engagement across social media platforms.
As a data provider, we also strive to be a media publisher, focusing on critical issues such as Forced Labor. This static dashboard serves as a bridge between the data solutions we offer our customers and our mission to inform the public on humanitarian issues. Stakeholders have recognized the value of clear and insightful data visualizations, and are now incorporating these visualizations into webinars and video productions.
Final designs
